Walton takes another step towards becoming the market leader in electrical appliances

Walton Hi-Tech Industries PLC has reached a new milestone in sales of its elevators, fans, LED lights, power outlets and other electrical appliances. Demand and sales for electrical appliances manufactured by Walton are growing tremendously and the company is moving towards the top of this segment. He sold a total of electrical appliances worth Tk. 127 crores in March this year under its three brands – Walton, Marcel and Safe. Authorities say these are the highest sales of electrical appliances ever recorded in a month. Additionally, Walton reported 52% sales growth on electrical appliances in fiscal 2020-21.

A celebratory program in this regard was recently held at Walton’s headquarters in the capital. SM Shamsul Alam, Vice Chairman of Walton Hi-Tech Industries PLC, and Golam Murshed, Managing Director and CEO, celebrated the achievement by cutting a giant cake. They also unveiled three new high-end ceiling fan models with attractive designs under the Walton, Marcel and Safe brands on the occasion of Eid-ul-Fitr. These new models include the gloria ceiling fan from Walton, the pink fan from Marcel and the belly fan from safe.

The program also brought together, among others, Deputy Managing Directors (DMDs) of Walton Nazrul Islam Sarker, Amdadul Hoque Sarker and Liakat Ali, CEO of Walton Plaza Trade Mohammad Rayhan, Senior Executive Directors SM Zahid Hasan, Ariful Ambia, Yusuf Ali, Marketing Director Officer Firoj Alam, R&I (Research and Innovation) Manager Tapash Kumer Mojumder, Walton International Business Unit (IBU) Chairman Edward Kim, Marcel Sales Manager Dr Shakhawat Hossen, CBO Electrical Appliances Md Sohel Rana, Advisor from EAP Division Omar Faruque, Sales Coordinator Abdullah Al Mamun and Brand Manager Zakibur Rahman Shejan and Mahmudul Hasan.

Relevant officials have stated that electrical products of Walton, Marcel and Safe brands are much better in quality, standard, durability and moderate price compared to other brands in the market.

Managing Director and CEO Golam Murshed said, “Electrical appliances have a huge market in Bangladesh. Demands for different electrical products are increasing day by day following the continuous economic progress of the ruling government and industrial development with 100% electrification nationwide. Our research and innovation and sales team works tirelessly to deliver products in accordance with customer designs and demands which has led us to this remarkable success in selling products worth around Tk. 127 crores in a month, creating another milestone in Walton’s goal achievement. Walton electrical appliances are environmentally friendly and energy efficient.

Sohel Rana, CBO of Walton Electrical Appliances, said, “Walton is experiencing continued sales growth, recording 52% growth in sales of its electrical products in fiscal year 2020-21 compared to the prior year. Maintaining this continuity of growth, Walton has set itself the goal of selling a total of Tk. 3000 crore electrical products by 2026. Walton product is also seeing sales growth through its exports. All activities are in progress to export electrical products to Europe and America.

Walton has the most advanced and international standard electrical appliance manufacturing units in the world, headquartered at Chandra, Gazipur. Several electrical products including elevators, LED lights, power outlets, ceiling fans, rechargeable and table fans are produced with the European standard advanced machinery and technology from Germany, Japan and from Taiwan.