Panasonic partners with El Sewedy Electrical Equipment & Cables

  • Aimed at introducing the latest innovations in electrical building materials for the Egyptian market

Cairo, Egypt: Panasonic Electric Works Middle East & Africa (PEWMEA), a division of Panasonic Marketing Middle East and Africa FZE (PMMAF), recently concluded its first-ever Electric Business Partner Seminar in Cairo. Held in partnership with its local distributor in Egypt, El Sewedy Electrical Equipment & Cables, the event was organized with the aim of showcasing Panasonic’s latest range of electrical building materials and products available in the Egyptian market.

PEWMEA offers life solutions centered around cutting-edge electrical equipment and digital technology, including wiring devices, lighting products, indoor air quality solutions and more. El Sewedy Electrical Equipment & Cables, on the other hand, has built a reputation as the leader in the industrial retail market in Egypt, offering a wide range of electrical equipment, cables, lighting, wiring devices and other accessories in its multiple branches in the country.

Anil Roshan Castelino – Deputy Managing Director, ECM AFRICA Sales, said, “Egypt is a key market for us, especially as industry reports predict record growth for the construction sector, driven by government initiatives, as well as the growing demand for infrastructure. economic and population growth. This trust is reflected in our commitment to continue to introduce and showcase Panasonic’s industry-leading products and solutions for the built environment industry.

Along with the bright economic outlook and the current infrastructure boom in the country, Castelino also recognized that Egypt’s dynamic business landscape offers more opportunities for Panasonic’s breakthrough solutions. “Our training session is an essential step in ensuring that our local partners and dealers, as well as engineers and construction professionals, have the technology awareness and information they need to help the country transition to future-ready homes and buildings. We are grateful to have the support of El Sewedy Electrical Equipment & Cables who work with us on initiatives like this to empower our customers with innovative technologies that support sustainable living. and smart,” he added.

Mahmoud Kadry, Marketing Manager – Egypt, also said: “We have always believed that meeting the needs of our customers for electrical products and equipment can go hand in hand with meeting the needs of our communities and our planet. This seminar was a great opportunity to accelerate sustainable building practices by highlighting new solutions based on cutting-edge technology and designed to support smart living. At Panasonic, we are truly committed to developing more innovations that can help our customers create environments that promote occupant well-being and productivity, while protecting our planet’s environment.

Panasonic dealers and channel partners attended the seminar, giving them a comprehensive overview of new innovations in the company’s electrical product line. The event also included product demonstrations to better educate attendees on technological advancements and key product features. Panasonic delegates and engineers also participated in a lively Q&A, which further enhanced the learning environment of the seminar.