Pakistan’s First Electrical and Electronics Industrial Exhibition: Message from Engr. Ahmed Zubair, Sponsorship of organizers and IEEEP fair – Supplements

TEXT: IEEEP 2022 fair to be held on August 30, 31 and September 1 at Karachi Exhibition Center, is the 11th consecutive edition, organized by IEEEP Center Karachi and organized by M/s Bader Expo Solutions, Manager of seasoned events in Pakistan.

Since its inception in the early years of this millennium, i.e. after the year 2000, the IEEEP fair has gained tremendous momentum in terms of being a popular marketing event among manufacturers, dealers and local resellers of products, electrical and electronic components and accessories.

The fair helps local organizations and foreign companies to engage in joint ventures; exchanging technologies and information in addition to business opportunities.

My deepest thanks and my best wishes and prayers for all the participants, exhibitors and sponsors of the Fair.

What is the purpose and importance of the exhibition of electrical and electronic products?

Events and exhibitions are a powerful marketing tool. They provide a platform to promote your product or service to a group that may have little or no knowledge of your services. They also provide an opportunity to meet existing and potential customers.

A public display of the various industrial products of a country depicts the pace of progress of that country. Often, industrial exhibitions are considered as a yardstick to measure the pace of development and economic well-being of this region.

IEEEP FAIR 2022 will be held on 17, 18 and 19 May 2022 at Karachi Expo Center. This will be the 11th fair hosted and hosted by IEEEP Karachi Center in association with the country’s well-known event managers, M/s Bader Expo Solutions.

The last IEEEP fair was held in 2019, after which due to Covid constraints the fair could not be held in 2020 and 2021.

Pakistan Industrial Electrical and Electronics Show 2022 will prove to be the premier exhibition in the country covering the latest technologies in electrical, electronics, lighting, industrial instrumentation and control, related services and other related industries.

The event provides an exclusive networking platform for local and international attendees to take advantage of multiple opportunities to meet key decision makers, manufacturers and system integrators in particular, network with merchants and service providers and conclude major agreements with international partners.

Industry events are planned events that are held with the primary purpose of marketing companies, industries, and products. This can lead to direct sales through these events, as well as brand building or brand awareness; penetration of new markets; testing of new products and dissemination of knowledge. These business goals can be forward-looking, with meetings of strategic players in an industry or sector helping to shape future innovations and development. Industrial events act like a market, but rather than seeing them as temporary or isolated activities, they can be understood as cyclical clusters.

Many foreign exhibitors use this platform to launch their products in the region. Every year, IEEEP provides greater opportunities for companies, both local and overseas, to experience the latest trends and gain access to the latest and cutting-edge products in the industry.

The fair helps companies engage in technology and information exchange joint ventures. It is also beneficial for university students, who are able to network and make connections with potential employers.

In short, the IEEEP show offers:

• An ideal framework for examining and comparing the performance of products from competing vendors in the electrical and electronics engineering industry.

• An opportunity to interact with key customers and develop relationships with local companies as well as with the main foreign companies present at the show.

• Direct access to buyers, industry professionals and top-level engineering consultants.

• An opportunity to hold B2B meetings with domestic and foreign manufacturers.

• Interact with government officials, policy makers, representatives of various associations and stakeholders.

• Combined with product-specific seminars, the IEEEP fair provides an excellent opportunity for experts and professionals to come together to focus more on important issues.

• Indeed it is a very good opportunity for everyone to interact with all market players under one roof. So, it can be said that it is the best platform available in Pakistan.

Copyright Business Recorder, 2022