TEXT: Clipsal by Schneider Electric is globally recognized as the Australian electrical accessories brand and is a market leader in electrical accessories, data communications, industrial and home automation – the Clipsal name is synonymous with quality. The Clipsal brand name first appeared in 1920. For over 100 years, the company has been manufacturing durable electrical products, accessories and solutions for the Australian residential, commercial and industrial markets according to world best practice.
Schneider Electric & Clipsal… A powerful alliance
At the end of 2003, Clipsal was acquired by Schneider Electric, forming a formidable partnership. Thanks to Clipsal, Schneider Electric has secured market leadership in Australia and in the electrical accessories market in Asia-Pacific. Conversely, Clipsal has established itself in the growing markets of integrated control and data communication. The powerful combination of the extensive Clipsal product line with the support of Schneider Electric gives you complete electrical solutions for any application.
Scalable solutions that grow with your needs
From a minor installation to large-scale projects, Clipsal and Schneider Electric solutions are highly scalable, allowing you to get what you need now and grow as your needs grow. Clipsal & Schneider Electric’s expert teams can adapt electrical solutions to your specific project.
The product line you can count on
The Clipsal & Schneider Electric product lines offer high quality, energy efficient electrical products. They offer a positive return on investment and comply with all relevant Australian and international standards, Green Star ratings and the National Australian Built Environment Rating System (NABERS) where applicable. We are committed to providing you with the expertise to help you achieve the most energy efficient, innovative and compliant electrical solution every time. And we’re constantly striving to bring you high-quality, smart, environmentally friendly and cost-effective electrical solutions – now and in the future.
Clipsal of Schneider Electric in Pakistan
In Pakistan, Clipsal has held the position of market leader for more than two decades and reiterates its main objective to bring innovative and sustainable technology to its users. Considering the wide range of products offered by Clipsal and the needs of the Pakistani market, the company has divided its operations into four main divisions.
Clipsal Pakistan Divisions
Clipsal offers a wide range of products spread over four distinct business units. They give Clipsal the ability to produce and supply electrical products to commercial, industrial and domestic markets.
• Wiring devices and accessories (WDA): wide range of switches and electrical outlets
• Industrial (IND): industrial switchgear and sealed range of plugs, switches, sockets and disconnectors.
• Lighting Control & Automation (LCA): Home and building automation solutions. Room management system.
• Network Connectivity (NC): Complete line of networking and connectivity infrastructure solutions for buildings and data centers. Security and video surveillance system.
• Building Management System (BMS): building management system. Central battery system and integrated solutions.
Clipsal’s marketing initiatives to strengthen the brand
Over the years, Clipsal Australia has grown and evolved with great success. Their marketing initiatives and consumer campaigns ensure engagement with valued customers. Clipsal Australia is also well known as the naming rights sponsor of the highly successful Clipsal Adelaide 500 V8 supercar race, often referred to as “The Clipsal”. During the 2007 event, Clipsal launched its major consumer campaign, “Living Electrical”, to reach the 15,000 consumers who will build a new home or renovate their existing home each year. Some of the most important initiatives include – Club Clipsal International, Demand, The Brand, Clipspec and The Essential checklist. In 2017, Clipsal by Schneider Electric launched the world’s first digital innovation for electricians’ new and improved mobile app, iCat, enabling electricity trading customers to buy directly from their favorite Australian wholesalers.
Copyright Business Recorder, 2022