A journey from powerhouse to express powerhouse – a trusted name in electrical, lighting and audio-video automation solutions for buildings – Supplements

TEXT: Powerhouse (Pvt.) Ltd. is one of Pakistan’s leading electrical, lighting and audio-video automation solution providers, representing globally recognized brands for specialist equipment. The company has built on its proven heritage in leading-edge services, particularly in the bespoke solutions market, by offering one-stop operations that support designs, hardware, installation and programming. With changing business dynamics, Powerhouse expanded its physical business online to create an e-commerce platform, Powerhouse Express, in August 2021.

Powerhouse Express is a dedicated online electrical forum where everyone can make informed buying decisions for themselves with the help of our expert advice. Powerhouse Express aims to fill an important gap in the market; the lack of an appropriate electronic platform leads to ill-informed decisions. Our goal is to reshape people’s lifestyles by creating an innovative online space that brings together all types of electrical products under one roof and makes them accessible to everyone.

Powerhouse’s global solutions scope includes wiring devices, network connectivity, lighting control and automation, smart home solutions also known as Internet of Things (IoT), lighting , industrial, power distribution and cable management system, home theater and media room, audio and video automation, security and surveillance solutions, and electrical accessories.

Our history

Powerhouse began operations in 2004 as a distribution house offering electrical solutions for buildings. Later, it became a one-stop-shop, providing convenience to its customers by having all its products under one roof.

Powerhouse is a sister company of Clipsal and Pierlite in Pakistan. It has a solid distribution network with more than a dozen distributors and 120 dealers in major cities across the country.

It aims to be the best product and solution provider with the most competitive price range and comprehensive backup support. It allows customers to transform their traditional lifestyle into smart mode by providing aesthetic, innovative and automated options.

Powerhouse strongly believes in satisfying customers from all walks of life; and meets the needs of electrical automation, lighting and audio-video with a wide range of 60 renowned brands from all over the world.

Our brands

Powerhouse prides itself on the best strategic alliances with world renowned brands, making it a highly sought after location for a wide range of products.

• Wiring Devices – Clipsal from Schneider Electric (Ulti Impress, Ultimate Screwless, Zencelo, Neo, E-Series, Vivace, Pieno, AvatarOn, ESM Series), Weather Proof Cover, Plugs & Trailing Sockets and Himel (a value brand of Schneider Electric)

• Network connectivity – Clipsal from Schneider Electric: Actassi, Digilink and Lexcom series from Schneider Electric

• Lighting control and automation – Crestron and Clipsal from Schneider Electric: KNX, C-Bus, Ulti and Argus series from Schneider Electric

• Internet of Things (IoT) – Bluedot

• Lighting – Pierlite, Coarts, Linea Lights, Ares and FLOS

• Industrial – Clipsal, Himel, STAHL, TEP Ex, Moser Systemelektrik, Phoenix Contact, PCE, PCE Merz and VTEKE

• Power distribution and cable management: Davis, Eubiq, Dietzel Univolt and Arkite

• Home theater and multimedia: Dynaudio, KEF, Q Acoustics, Acoustic Energy, Bluesound, NAD, Russound, Moon by SimAudio, Bryston, Pioneer, Vicoustic, Screen Innovation, Fortress, Nordost, QED, Lyngdorf Audio, Audio Control

• Audio and video automation: Creston, Extron, ClearOne, Revolabs/Yamaha, LifeSize, MaxHub, Polycom, Promethean, Chief and Condeco

• VHU solutions: Uniqscan, ATEIS, Pelco, Acti, Hikision, Comelit, Multitek and basIP

• Electrical accessories – Khind, Riva and Belly Fan


• Wiring Devices – offers a wide range of electrical switches, outlets, dimmers, fan speed controllers, telecommunication accessories, metal clad accessories, weather covers, power plugs and sockets.

• Network Connectivity – full range of networking and connectivity infrastructure solutions for buildings and data centers, security and video surveillance system including patch panels and cable managers, copper cables and fiber optic, network, voice, data, CATV and power distribution box switch modules, wall plates, patch cords, pigtails, adapters, modular jacks, termination tools, security and surveillance (cameras, video management, visualization, video transmission solutions and accessories).

• Lighting control and automation: residential and commercial building automation, room management solutions, control and display devices, system components, touch screens, free locations, autonomous smart sensors, motion detectors, switches, blinds and dimming actuators.

• Smart Home Solutions or Internet of Things (IoT) – A complete smart solution for daily life using the Internet of Things (IoT) system through a wide range of products (Smart WiFi Switches, Smart Plugs, Universal Plug, Universal IR Remote Control, Smart Blub, Smart Door Locks, Smart Switch Modules and WiFi Light and Fan Controller) to meet the daily needs of homes, hotels and offices that allow conventional appliances to become smart.

• Lighting – Industrial lighting – spotlights, high bay, canopy, linkable linear, battens and tubes, commercial lighting (for retail and office) – ceiling lights, track lights, led panels and battens, architectural lighting – indoor ceiling and wall sconces, outdoor wall sconce lights, contour –, inground, wall washer, step lights, bollards, landscape and underwater, street lights, emergency and exit.

• Industrial – Explosion proof products (floodlights, terminal boxes, pendants, bulkhead control stations and LED lighting), range of weatherproof industrial plugs, switches and sockets, push buttons, insulators, contactors, power relays, circuit breakers , surge protection devices, contactors, switches, phase selectors, amp selectors, volt selectors, distribution boxes and power terminals.

• Power distribution and cable management system: rigid flexible, rigid, HFT conduits, trunking system, floor boxes, busways, server racks, power and data rails (recessed and wall mounted), columns power supply and tower rails.

• Theater and Multimedia Room – Custom Install Speakers, Architectural Speakers, Hi-Fi Speakers (Floor, Shelf or Free Standing, Wired and Wireless Speakers), Subwoofers, home theater speaker system and processors, amplifiers, fixed and motorized screens, walls and solutions for acoustic treatment and acoustic insulation of ceilings, home cinema seats, audio cables and accessories.

• Audio video and automation: control system and application, distributed audio system, loudspeakers, conference microphones (wired and wireless), videoconferencing, headphones, USB speakers, audio video collaboration system, touch screens, multitouch monitors , TV and projector mounts, and accessories.

• ELV Solutions – Structured Cabling Solutions, CCTV System, Audio/Video Intercom, PA System, PABX System, Network Switches, WiFi Routers, MATV System, Fire Alarm and Fire Extinguishing Systems and Control System access

• Electrical Accessories – Weatherproof isolators, motion detectors, pop-up boxes, mosquito killers and traps, fans (pedestal, ceiling and exhaust), hand and machine tools, sockets, international plugs and USB.

Our network

Powerhouse has entered the Pakistani market through its extensive network of distributors, preferred partners and resellers.

Powerhouse’s head office is in Karachi, with two regional offices in Lahore and Islamabad. Our new brand experience centers, “The Competency Center”, are located in Karachi at Khayaban-e-Bukhari and Islamabad at Golra Market.

Copyright Business Recorder, 2022